A price index indicates how the prices of goods and services in a basket of goods change and whether prices are rising or falling. The Federal Statistical Office, for example, calculates the well-known consumer price index and other indices. Until now, there was no price index for online print products. Therefore, at the beginning of […]
Hard times for all of us, no question. But there is no backing down – and we will all stand our ground. It’s also a bit about proportionality – and about the fact that we in Germany are actually still doing quite well compared to the rest of the world. Bernd’s message – for the […]
In six minutes, Bernd Zipper gives a well-founded explanation of how society is changing and with it the positions of the media. He makes it clear what an important role print will play in the digitalised world. An image film for the future of the entire printing industry that has never been seen before.
No one expected it, nor was it announced in a big way, but now it’s here: “beyondprint unplugged”, the new trade publication in newspaper look that deals with e-commerce and the transformation of print.
If you like something, you click it. If you love something, you print it. There is no general recipe for the successful future of print. But one thing is certain: print is becoming more valuable again – printers should seize their chance! Some just don’t seem to get it: The printing industry as an “old” […]
You can spin it any way you want: print remains important. But online and print are interdependent and we are witnessing an exciting time, a time when something new is emerging – a new way of communication. We have to learn that first – but what would the world be without print? Maybe Bernd Zipper’s […]
zipcon consulting and grafikpolizei.de launched the “Print lives!” campaign last week and inspired the industry. The infographic with many facts from the industry was shared more than 1,300 times on all social channels, and the beyond print and zipcon office received a lot of approval.