Inkish asks: This is why IOP and zipcon are making a stand against greenwashing

The response to the #Inconceivable video by zipcon and the Initiative Online Print has been great, and not just within Germany, but internationally. One person who wanted to discuss the background of the opposition campaign to Rewe’s commercial in more detail is Morten Reitoft from Inkish TV. The conversation between him and Bernd Zipper is about greenwashing, accurate facts, the industry’s sustainability efforts, and whether other supermarket chains might be more likely to follow Rewe’s lead in the future – or instead rely even more on print.

Inkish| August 2023