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Months after announcing its intention to do away with printed brochures for sustainability reasons, supermarket chain, Rewe, is still facing opposition from a number of sides. No wonder, because print is being unjustly made the scapegoat by the company when it comes to sustainability. Zipcon and the Initiative Online Print (IOP) have compiled the facts on the sustainability of print and are sending out a clear signal against greenwashing with our new video clip. Because communication without print? #inconceivable  
Rewe’s advertising not only wants to give the impression that print is outdated and that the future belongs solely to digital media – the message is also one-sided and simply wrong. The carbon footprint of digital technologies, including their energy-hungry server farms, their need for rare earth elements, and their power generation, which is often still based on fossil fuels, is swept under the rug.  
Click here for the full press release: https://initiative-online-print.de/en/inconceivable-zipcon-consulting-and-initiative-online-print-counter-rewe-with-their-own-video-clip/

The countdown is on: The Who’s Who of the online print world will soon be meeting for the tenth Online Print Symposium (OPS). The anniversary edition of the OPS, which will take place on 23 and 24 March at the Science Congress Center Munich in Munich, has plenty of highlights, exciting topics and top-class speakers in store: this year’s line-up includes not only industry giants such as Cimpress founder Robert Keane, online print mastermind Bernd Zipper or WKS Managing Director Dr Ralph Dittmann, but also specialist book author and ARD digital expert Jörg Schieb and Mark Young from Bluetree UK, to name just a few of the top-class speakers. In addition, a number of innovative start-ups from all over Europe will be presenting themselves – and there will even be one or two premieres at the partner exhibition. The anniversary must be celebrated; and not only on stage, but also at the dinner evenings, which have long become a tradition and are used diligently for networking. This year’s #OPS2023 is once again the place-to-be for everyone who is involved in online print – or wants to be in the future. More info: www.online-print-symposium.de/en

There are many indices that show the price development of goods; the best known of these is the consumer price index. However, a price index for print products, especially for the online print market, did not exist for a long time – until zipcon consulting created the Zipcon Onlineprint Price Index (ZOPI) and presented the first results a good two years ago. Since then, the ZOPI has been looking at developments in online print on the basis of typical products such as flyers, brochures or business cards. Today it is clear that prices in online printing have risen significantly. This was initially due to supply problems and rising paper and raw material prices during the pandemic and has continued since the Ukraine war with skyrocketing energy prices. The markets have become volatile – and are likely to remain so. Online printers have largely come through the crisis years well thanks to their high level of digitalisation, because they can react more quickly to changes in the market. It remains exciting to see what the future will bring. More info: www.beyond-print.net/category/zopi

zipcon consulting has given its website a new look: Simple and stylish, structured and intuitive to use – with selected design accents, zipcon now presents itself and the services it offers in a modern “newspaper look”, and on all devices. The new zipcon.de homepage – which is also available in English – looks stylish and tidy. It offers all the important information about zipcon consulting’s activities and thus acts as a central hub to direct interested users, for example, to the “Beyond Print” blog, which is highly regarded in the industry, to the “Online Print Symposium”, the live event of European online printers, or to the “Initiative Online Print” (OPS) interest group.
“Not only do we focus on our core competences in our real-life activities, but we wanted to reflect exactly this on our new website. It is obvious at first glance who we are and what we do – this was very important to us. The UX (user experience) was to be improved once again and the use of a new CMS (content management system) has also simplified handling for our team. For me, the new zipcon.de is the perfect symbiosis of functionality and aesthetics,” explains zipcon founder and CEO Bernd Zipper.