Comparisons with the competition form the basis of all corporate or entrepreneurial action and the starting point for changes and corporate advancement and future development. Only once an entrepreneur or manager is fully aware of what their strengths and weaknesses are, can they take smart, long-term or strategic action. One method of achieving this is classic benchmarking – a comparison performed by industry experts, zipcon consulting.

Benefits of benchmarking

A comparison of one’s competitors from a neutral perspective provides clarity and lays the foundations for taking strategic decisions. Furthermore that “external” perspective helps entrepreneurs to remove any blinkers they may be wearing and provides them with an undistorted picture of where their business is at.


zipcon consulting looks into the issues that are to be investigated, such as productivity, profitability, effectiveness and efficiency, pricing, costs etc., in advance of any benchmarking project and places these in a clear, easy-to-understand matrix.  Then market players are identified and research sources are accessed.

Once the research has been completed, zipcon then drafts a white paper as appropriate and presents its findings to the client. zipcon can also make action recommendations if requested to do so, to enable the results of the benchmarking process to be acted upon promptly.

Here’s what our clients have to say

Hans Scheffer

Co-Founder and CEO helloprint, The Netherlands

Bernd Zipper is an icon in the European online print industry. As one of the few, Bernd is extremely well informed about the latest trends and facts and has a clear view on the future of the online printindustry, unlike others. Therefore, i highly recommend Bernd Zipper and Zipcon as a strategic partner.

Dr. Michael Fries

Former CEO Onlineprinters GmbH –, Germany

Bernd Zipper has been an influential player in the world of Internet and print for many years. He uses his experience, his contacts, events and his consultancy services to drive the evolution of the industry and the medium of “print” forward.

Prof. Frank Romano

Professor Emeritus RIT, USA

Bernd Zipper is a thinker. Bernd Zipper is a philosopher. Bernd Zipper is a person, who is taken technology and found the applications for. He has been an innovator, he was one of the first to see the applications of PDF. He was one of the first to see the applications of JDF. And then he was one of the first to understand and be passionate about web to print. Bernd Zipper is the person who is our guy into the future of the printing industry.

Stephan Bühler

Head of Online Print Sales, Germany

Always a good-humored and popular guy – a networker, who is at home in the online print world, who patently feels comfortable in this environment and is held in high esteem. In his presentations, which are liberally peppered with facts and figures and to some extent with provocative statements and challenges, he attempts to waken the print community from its deep slumber. I think the speed at which he delivers his presentations is his way of saying that time is of the essence!

Thomas Petermann

CEO WDS Pertermann GmbH, Germany

Bernd Zipper is always a key asset. I not only value his vigilant gaze beyond the usual horizon, but his down-to-earthness above all, which gives the insane dynamism in our industry a structure that people can get a handle on.

Dr. Kai Hudetz

CEO IFH Institut für Handelsforschung GmbH, Germany

Bernd Zipper is an absolute man of conviction, who exudes an enthusiasm that’s infectious. Working with him is really great fun!

Günther Longo

CEO Longo AG, Italy

New inspiration, specific strategy recommendations, substantiated methods and implementation examples: zipcon consulting played a significant advisory and mentoring role during Longo’s repositioning process, going about its work systematically, professionally and displaying astuteness and insight. We look forward to a great working relationship in the future too.

Ralf Schlözer

Director On Demand Printing & Publishing Services, Info Trends Ltd, United Kingdom

Few people have such a profound understanding of web-to-print and e-commerce as Bernd Zipper, and somebody, who can encapsulate their knowledge in terms that anyone can understand, is even rarer. A visit to the Online Print Symposium is highly recommended.

Markus Hutter


We have been operating in the same business environment for more than ten years now and e-business print has been a major topic of discussion. We are convinced that you can rely on Bernd Zipper to provide substantiated insider knowledge and professional assistance in this new business segment.

Olu'Yomi Ojo

Chief Idea Officer Printivo Limited, Nigeria

What Bernd Zipper is doing for the online print industry and the global printing industry as a whole is awesome. Zipcon today has become a connection point for every decision maker and stakeholder in the industry. This is not just good for everyone, it was what the industry need at the moment.

Wim Koning

Business Development Screen Europe, The Netherlands

Bernd Zipper has a very good view and opinion on the fact that added value applications make the difference for Print- and Marketing Service Providers. I have been evangelizing added value applications for many years and therefore had a positive click with Bernd directly after our first meeting.

Dr. Gerd Dussler

CEO viaprinto, Germany

Without Bernd Zipper the online print industry would lack a figure of authority. He is the guy, who observes the market and brings the main players together – and his passionately felt objective is always to promote and enhance online print and e-business. Given his wealth of knowledge, we at viaprinto regard him as a valuable source of inspiration in the technology and best-practice strategy role he plays.

Stefan Harder

CEO harder-online GmbH, Germany

In his blog articles he asks interesting questions and rubs salt into the wounds of the print industry without really mincing his words.

Mathias Schmid

EO Schmid-Fehr AG, Switzerland

Bernd Zipper’s refreshingly critical approach enables him time and again to highlight what’s new in e-business – and in doing so he does not have any respect for tradition, which is a real positive. This approach helped him to provide me with valuable “input” and plenty of food for thought.

Andreas Schrägle

CEO RATHGEBER GmbH & Co. KG, Germany

We value Bernd Zipper as an accomplished partner with a distinct clarity of vision. This combined with his likable personality, high degree of e-business print know-how and large network of contacts were key factors in enabling us to achieve our objectives.