Comparisons with the competition form the basis of all corporate or entrepreneurial action and the starting point for changes and corporate advancement and future development. Only once an entrepreneur or manager is fully aware of what their strengths and weaknesses are, can they take smart, long-term or strategic action. One method of achieving this is classic benchmarking – a comparison performed by industry experts, zipcon consulting.
Benchmarking

Benchmarking
Benefits of benchmarking
A comparison of one’s competitors from a neutral perspective provides clarity and lays the foundations for taking strategic decisions. Furthermore that “external” perspective helps entrepreneurs to remove any blinkers they may be wearing and provides them with an undistorted picture of where their business is at.
zipcon-benchmarking
zipcon consulting looks into the issues that are to be investigated, such as productivity, profitability, effectiveness and efficiency, pricing, costs etc., in advance of any benchmarking project and places these in a clear, easy-to-understand matrix. Then market players are identified and research sources are accessed.
Once the research has been completed, zipcon then drafts a white paper as appropriate and presents its findings to the client. zipcon can also make action recommendations if requested to do so, to enable the results of the benchmarking process to be acted upon promptly.