Market Research

zipcon consulting sees its mission as an industry expert in conducting regular market surveys either on its own initiative or on behalf of its clients. Here the focus is primarily on how the online print market is evolving, what characterizes it and how it interacts with the traditional print market.

In the last couple of decades we have built up a powerful network, which enables us to identify changes and trends in the industry at an early stage and to design analyses and surveys based on these changes and trends. Here we concentrate on the various levels of evolution based on both strategic and technological developments in the overall market as well as viewing the market from the perspective of specific market players.

The online print market is one of the fastest growing markets in the print and media industry and it is becoming an increasingly vital part of the industry. In this respect we are more than happy to provide you with an authoring or co-authoring service for specialist articles, projects or publications and white papers.

To find the right software for print providers, industrial companies and commercial enterprises, we also focus on existing eBusiness print software solutions and make optimum action or usage recommendations that are tailored to the client’s business processes. Here we regard consultancy not just as the interpretation of results, instead we attempt to find solutions to problems together with our clients. We believe it is important not just to deliver information but equally to inspire clients by coming up with new ideas and breaking new ground.

Range of Services

  • Market surveys, white papers
  • Analysis of online print market evolution
  • Business activity analysis
  • Customer group analyses
  • Trend analyses
  • Scenario development
  • Analyses of potential
  • Benefits analysis for software solutions

Practically relevant expert knowledge – on all channels

Survey: Web-to-Print 2009/2010

Providers, Service Providers + Solutions
  • 630 pages of know-how
  • 96 tested products
  • 87 providers/producers
  • Neutral product /solution ratings
  • Hardcover/ 4-color throughout

The web-to-print applications market is growing rapidly – as forecast by bvdm and zipcon consulting in the first Web-to-Print Survey 2007. Web-to-print methods are increasingly gaining in importance in day-to-day publishing operations and are already superseding conventional production methods.

96 products/solutions out of all the offerings available in Germany and neighboring European countries are analyzed and clearly rated in terms of their intended use in the second Web-to-Print Survey, published by bvdm und zipcon consulting.

Survey: Web-to-Print 2007

Solutions, Methods, Markets – Market and Product Survey
Germany/Austria/Switzerland 2007
  • 520 pages of know-how
  • 61 tested products
  • 61 providers/producers
  • Neutral product/solution ratings
  • Hardcover/4-color throughout

“Web-to-Print 2007” is a comprehensive market and product survey covering web-to-print in Germany, Austria and Switzerland, published by zipcon consulting and the Bundesverband Druck und Medien e.V. (bvdm). The survey is aimed at people in positions of responsibility in print and media companies, agencies, service providers and businesses that are involved with state-of-the-art, interlinked, automated production of print products.

Strategy: Web-to-Print

“Principles, Strategies and Applications – Web-to-Print in the Net Economy Age“

Web-to-print is and will be one of the most predominant issues in the print and media industry both now and in the next few years. The opportunities it offers are not only opening up new business segments in the Net Economy era, but they also represent a new dimension in media service provision and a permanent opportunity to appeal to customers looking for IT-focused services.

Based on a large number of practical examples, the author shows that web-to-print solutions are integral to print companies and service providers doing business with both B2B customers and consumers. But the print communication market is not being expanded – this method should instead be regarded as a tool that takes the consolidation endeavors of the print and media industry and of consumers into account.

Web-to-print is the most sustainable method of online distribution of digital print and media products and services. Consumers and customers of media service providers, who perceive web-to-print as an effective and logical service extension, derive the most benefits from this method.


Dr. Michael Fries

Former CEO Onlineprinters GmbH –, Germany

Bernd Zipper has been an influential player in the world of Internet and print for many years. He uses his experience, his contacts, events and his consultancy services to drive the evolution of the industry and the medium of “print” forward.

Wim Koning

Business Development Screen Europe, The Netherlands

Bernd Zipper has a very good view and opinion on the fact that added value applications make the difference for Print- and Marketing Service Providers. I have been evangelizing added value applications for many years and therefore had a positive click with Bernd directly after our first meeting.

Stefan Harder

CEO harder-online GmbH, Germany

In his blog articles he asks interesting questions and rubs salt into the wounds of the print industry without really mincing his words.

Mathias Schmid

CEO Schmid-Fehr AG, Switzerland

Bernd Zipper’s refreshingly critical approach enables him time and again to highlight what’s new in e-business – and in doing so he does not have any respect for tradition, which is a real positive. This approach helped him to provide me with valuable “input” and plenty of food for thought.

Prof. Frank Romano

Professor Emeritus RIT, USA

Bernd Zipper is a thinker. Bernd Zipper is a philosopher. Bernd Zipper is a person, who is taken technology and found the applications for. He has been an innovator, he was one of the first to see the applications of PDF. He was one of the first to see the applications of JDF. And then he was one of the first to understand and be passionate about web to print. Bernd Zipper is the person who is our guy into the future of the printing industry.

Dr. Kai Hudetz

CEO IFH Institut für Handelsforschung GmbH, Germany

Bernd Zipper is an absolute man of conviction, who exudes an enthusiasm that’s infectious. Working with him is really great fun!

Ralf Schlözer

Director On Demand Printing & Publishing Services Info Trends Ltd, United Kingdom

Few people have such a profound understanding of web-to-print and e-commerce as Bernd Zipper, and somebody, who can encapsulate their knowledge in terms that anyone can understand, is even rarer. A visit to the Online Print Symposium is highly recommended.

Olu'Yomi Ojo

Chief Idea Officer, Printivo Limited, Nigeria

What Bernd Zipper is doing for the online print industry and the global printing industry as a whole is awesome. Zipcon today has become a connection point for every decision maker and stakeholder in the industry. This is not just good for everyone, it was what the industry need at the moment.

Hans Scheffer

Co-Founder and CEO helloprint, The Netherlands

Bernd Zipper is an icon in the European online print industry. As one of the few, Bernd is extremely well informed about the latest trends and facts and has a clear view on the future of the online printindustry, unlike others. Therefore, i highly recommend Bernd Zipper and Zipcon as a strategic partner.

Markus Hutter


We have been operating in the same business environment for more than ten years now and e-business print has been a major topic of discussion. We are convinced that you can rely on Bernd Zipper to provide substantiated insider knowledge and professional assistance in this new business segment.

Thomas Petermann

CEO WDS Pertermann GmbH, Germany

Bernd Zipper is always a key asset. I not only value his vigilant gaze beyond the usual horizon, but his down-to-earthness above all, which gives the insane dynamism in our industry a structure that people can get a handle on.

Günther Longo

CEO Longo AG, Italy

New inspiration, specific strategy recommendations, substantiated methods and implementation examples: zipcon consulting played a significant advisory and mentoring role during Longo’s repositioning process, going about its work systematically, professionally and displaying astuteness and insight. We look forward to a great working relationship in the future too.

Stephan Bühler

Head of Online Print Sales, Germany

Always a good-humored and popular guy – a networker, who is at home in the online print world, who patently feels comfortable in this environment and is held in high esteem. In his presentations, which are liberally peppered with facts and figures and to some extent with provocative statements and challenges, he attempts to waken the print community from its deep slumber. I think the speed at which he delivers his presentations is his way of saying that time is of the essence!

Jos Steutelings

Senior Innovatieadviseur VIGC, Belgien

The way Bernd passionately talks in his publications about e-business print, is frankly inspiring. I see him as the reference in this field. The Belgian W2P pro project takes many inspiration from the insights shared by Bernd.

Dr. Gerd Dussler

CEO viaprinto, Germany

Without Bernd Zipper the online print industry would lack a figure of authority. He is the guy, who observes the market and brings the main players together – and his passionately felt objective is always to promote and enhance online print and e-business. Given his wealth of knowledge, we at viaprinto regard him as a valuable source of inspiration in the technology and best-practice strategy role he plays.

Data protection
, Owner: (Registered business address: Germany), processes personal data only to the extent strictly necessary for the operation of this website. All details in the privacy policy.
Data protection
, Owner: (Registered business address: Germany), processes personal data only to the extent strictly necessary for the operation of this website. All details in the privacy policy.