A price index indicates how the prices of goods and services in a basket of goods change and whether prices are rising or falling. The Federal Statistical Office, for example, calculates the well-known consumer price index and other indices. Until now, there was no price index for online print products. Therefore, at the beginning of last year the zipcon team started a survey among online printers, resellers and conventional printers. The result was clear: there is a general interest in a price index for online print products. We have taken up this request. The aim of zipcon is not to make a scientific claim – it is to show a trend and to derive from this indicator how well or how badly the industry is doing.