If you like something, you click it. If you love something, you print it. There is no general recipe for the successful future of print. But one thing is certain: print is becoming more valuable again – printers should seize their chance!

Some just don’t seem to get it: The printing industry as an “old” industry will soon no longer exist. And no one, regardless of whether they print online or not, should stylise digitalisation and the necessary transformation as an enemy image.